We help six, seven and eight-figure product businesses connect acquisition, retention and financial stability. We start by identifying what is stopping you from growing and we implement our ‘GPS’ system.
A weak page, missed follow-up or unclear metrics can undo good advertising. These three are our guide to scaling businesses to $500k/m and beyond!
Tidewell
now
Order #2214 for $6,490.00 from Online Store
Tidewell
3h ago
Order #2213 for $7,290.00 from Online Store
Tidewell
Yesterday
Order #2212 for $6,490.00 from Online Store
Use Google to meet existing intent and Meta creative to give buyers reasons to consider you. Connect both to web pages that help turn interest into sales.
Hana R.
Help enquiries reach a decision with relevant follow-up. Keep existing customers engaged through useful contact and further purchases throughout the buying cycle.
COST OF GOODS
COST PER SALE
PROFIT
Understand customer acquisition cost, margin and payback. Use that view to judge spending, spot problems and decide which parts of the business are ready for more investment.
One strategist connects creative, campaigns, landing pages and email flows. Weekly catch-ups keep decisions moving, while a live dashboard and monthly financial growth review help you judge what’s working.
THE GROWTH PARTNER SYSTEM
01 · WHERE YOU ARE
We fix your tracking, put your key numbers on one dashboard and go through it with you every week.
02 · WHERE YOU’RE GOING
We make fresh scripts, designs and edits every month, test them and keep the winners running.
03 · WHO GETS YOU THERE
Senior writers, designers and editors join your team without you hiring anyone, all working off one 90-day plan.
SOME EXAMPLES BELOW USE TIDEWELL, A TOLD MOCKUP BRAND. THOSE FIGURES ARE ILLUSTRATIVE.
Reach people looking for what you sell, and see which searches lead to worthwhile sales.
Branded search ads can look like they’re performing because those buyers already know you.
We look at what brings new people in, then follow enquiries through to sales. That helps separate finding a customer from getting credit for one who was coming anyway.
WHERE IT STARTS · 7.52PM, SUPERMARKET CAR PARK
01THE FIRST SEARCH
He searches for an electric cargo bike and Tidewell’s ad comes up.
REACH PEOPLE LOOKING FOR THIS PRODUCT
02THE PAGE
One tap takes him to the bike and price the ad promised.
TAKE HIM STRAIGHT TO THE RIGHT PRODUCT
03TIME TO THINK
He closes the page, sleeps on it and watches a few reviews.
KEEP THE BIKE IN MIND WHILE HE COMPARES
04THE SECOND SEARCH
A few days on, he’s back and searching for Tidewell by name.
HELP HIM FIND THE BRAND AGAIN
05THE TEST RIDE
He books a Saturday test ride and brings the kids.
USE REAL ENQUIRIES TO IMPROVE THE ADS
06THE ORDER
After the ride, he orders online that night.
SEE WHICH SEARCHES HELPED WIN THE SALE
Give people a reason to consider your product before they’re actively shopping for it.
People can want a spa pool or a better van fit-out long before they start searching. Reaching them earlier gives you time to show why it’s worth doing and why they should choose you.
We make ads around the reasons people buy and the doubts that delay them. A founder might explain why the product costs less. A customer might show whether it was worth the money. Each gives someone a reason to take the purchase more seriously.
REAL WORK WE’VE MADE FOR CLIENTS
DAY 1
Watches it twice,
keeps scrolling
DAY 3
Clicks through
to the bike
DAY 6
Sends it to
her partner
Will it get up our hill?
DAY 10
Stops worrying
about the hill
DAY 13
Compares it to
a second car
DAY 16
Clicks and books
a test ride
ORDER #2214
NZ$6,490
DAY 21
Orders after
her test ride
Turn more of the people who click your ads into buyers and useful enquiries.
If an ad makes someone curious about the price, the page needs to explain the value. If they need a quote, it should help them ask for one. We write and build around the decision your customer is making, with the product detail and proof they need to take it further.
Help interested buyers make a decision, then give customers a reason to come back.
Someone buying a spa probably won’t need another next month. They may need help choosing it now, useful advice after delivery, or an accessory later. We build emails around those moments. The aim is to answer the next question or prompt a relevant purchase, without your team having to remember every follow-up.
LONGREACH · DESK ONE STANDING DESK
SALTLINE · 55 CHILLY BIN
EMBER & OAK · HEARTH 80 FIRE BOWL
LONGREACH, SALTLINE AND EMBER & OAK ARE TOLD MOCKUP BRANDS · EMAILS WRITTEN AND DESIGNED BY TOLD
Know whether more sales will leave you with more money.
An ad can show a good return while the business runs short of cash. We look at the cost of winning customers, the margin they bring and when that money comes back.
These numbers show whether the next move is more advertising, a better offer, a price change or time to recover the cash.
01
Net profit
What the business keeps after product costs, advertising and the other bills.
“Is the business actually making money?”
02
New-customer return
Sales from new customers for each $1 of advertising, excluding GST.
“Is our advertising bringing new people in?”
03
Value vs. cost
The gross profit a customer brings over time, compared with what they cost to win.
“Is a new customer worth what I paid to get them?”
04
Sales added by ads
The extra sales advertising creates, beyond what would have happened anyway.
“Would these sales have happened anyway?”
05
Payback period
How long until a customer’s gross profit covers the cost of winning them.
“How long is my cash tied up in each new customer?”
We use these numbers to make spending decisions with you. If the next sale won’t leave enough money, we work on that before raising the budget.
Working with Told has been honestly one of the best things we could have done in our business.
Jump to a moment
We might not be standing where we are today if it wasn’t for Luke.
Jump to a moment
We start with how you sell, where customers get stuck and what the numbers show. That gives the work a purpose beyond keeping campaigns running.
The priorities depend on your business. If enquiries are coming in but quotes stall, follow-up may need attention first. We discuss the scope around the problem and your goals.
Both. We work with product businesses where customers think before buying. The journey may end at checkout or involve a consultation, quote and several conversations with your team.
We look at the whole route to a profitable sale. If the offer, page, follow-up or margin needs work, that becomes part of deciding what to tackle first.
LET’S LOOK AT YOUR BUSINESS
Tell us what you sell, how customers buy and what’s frustrating you. We’ll talk through where Growth Partner could help and whether the fit makes sense.
Let’s talk about your business.
