Told team laying out a storyboard on a long workshop table

Trusted by high ticket brands

You should have a clear path to growth.

You can pay for ads, get a report and still have no idea whether the business is better off. Told’s approach is built around answering that question.

Some of the product businesses we’ve worked with
The Flatpack Co.Trueform Spa PoolsVanEquipBeanzStrong JawCartwrightmyFurbabyNioActiveFort BuildingsPipe MastersRMLHealthSafeBearingCalicoWeEVBell BoothICARASBackdoor
WHAT WE BELIEVE

Good creative should show up in the numbers.

We’re a team of people who care about the story, the video, the design and the words.

But the work has a commercial job: help the right customer see your product’s value and give them a reason to buy (and soon!)

That’s why we connect creative to acquisition, retention and financial stability. It gives us a way to judge the work, improve it and decide where to go next.

Told crew filming a maker moving a timber table in a workshop

SHOOT DAY

Founder story, take three

EDIT 2 · 0:30 CUT

Ready for your review

HOW WE THINK

Know what we’re doing, why and what it makes.

A good working relationship gives you enough understanding to make a decision, and enough trust to let the team get on with it.

THE CASE

WHAT BUYERS ASK

Will it fit through the door?

How long is delivery?

What if it’s not right?

The product needs a convincing case.

We get to know the reasons people buy, the questions they ask and the alternatives they consider. That gives the creative something useful to say.

THE NUMBERS

BEFORE WE SPEND MORE

Budget up 20%

Cost to win a customer

Margin after ads

Payback

Profit-focused scaling

An increase in budget needs a commercial reason. We look at acquisition costs, margin and payback before deciding what deserves more money.

THE PLAN

THIS WEEK, IN PLAIN ENGLISH

The founder video is working

Next: two new openings

Cut: the carousel

You should understand the plan.

We ditch marketing jargon and use plain English to tell you exactly where you’re at.

The people behind Told

Meet our leadership

Luke Woolerton

Luke Woolerton

Founder & Director of Client Strategy

Chris Galon

Chris Galon

Creative Strategist

Myles O’Bery

Myles O’Bery

Creative Strategist

TALK TO TOLD

Let’s talk about the business you’re building.

Tell us what you sell, what’s getting in the way and where you want to take it. We’ll work out whether Told is the right team to help.

Let’s talk about your business.

Thanks. We’ll be in touch within one business day.
Something went wrong. Email luke@told.co.nz and we’ll get back to you.