Trusted by high ticket brands

Plain-English notes on growing a big-ticket business.

How we think about ads, pages, emails and the numbers behind them, written for the people who sign off the spend.

A business owner presses on a raised standing desk to test for wobble while a colleague holds up a four-box sketch.

FEATURED  ·  

Creative

Decide what the ad has to prove before you film

Catch a weak sales idea before you pay to film it.

01  ·  

The doubt

02  ·  

Show it

03  ·  

The next idea

04  ·  

After the opening

READ THE FEATURED POST

ALL POSTSCREATIVEMETAGOOGLEBRANDQUIET WINS
Two co-owners laugh as they line up four printouts of the same armchair photo along their kitchen table.
Brand

Make your business easier to recognise and trust

Your ad, website and quote should feel like they came from the same business.

A business owner in winter layers lies back on an unsold sun lounger in a warehouse aisle, laughing with a staff member
Quiet Wins

Find out why the stock’s sitting there before you discount it

Slow stock can point to a problem with the offer, the audience or the buying process. Start there.

An installer spreads his arms across a narrow side gate to show a homeowner how tight the access is.
Google

Write the page a buyer needs before they can choose

Useful search traffic starts with a question that matters to someone who might buy.

Two furniture shop staff laugh as one blots a juice spill off a pale armchair and the other films it on a phone
Meta

Give every post a useful job

Plan content around what a buyer needs to understand, believe or ask next.

In a small kayak shop, a salesman holds his phone away from his ear and grins at the owner, who laughs holding a stack of enquiry sheets.
Quiet Wins

The cheaper lead can cost you more

Before you celebrate a lower cost per enquiry, check what it costs to win a customer.

A furniture maker holds a new spindle against the gap in a customer's old chair as they laugh in her spare-parts room
Brand

Give your founder story a reason to exist

A founder story earns its place when it explains something a buyer cares about.

A holiday rental owner hoses down a sturdy outdoor table on a bach deck while her helper carries chairs back.
Creative

The same product can solve two very different problems

Change the reason to buy before assuming you need a new product or a bigger budget.

A builder on her tea break tells a local business owner what nearly stopped her buying, while he listens with a notebook.
Creative

Write about what nearly stopped the sale

Listen for the doubt behind the purchase, then answer it with something real.

Talk to Told

Want this thinking on your account?

Tell us what you sell and where growth is getting stuck. We’ll tell you what we’d look at first.

Let’s talk about your business.

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